Parallel
Parallel is a fitness app that I developed for my Senior Thesis project. This app aims to increase motivation and provide accountability for fitness partners.
Client
Senior Thesis
Role
Graphic Designer | Art Director
Year
2024
Project Type
UX/UI
Overview
Parallel helps fitness partners increase their motivation and provides accountability by making it easy to identify and share fitness goals with your fitness partner.
Process
This project included a multiple research phases, brand development, persona development, and finally the development of the primary solution—The Parallel app. Throughout the duration of this project, it has been important to have a reason behind all of my design decisions. Through primary and secondary research, I was able to develop an audience while understanding the needs and pain points of those individuals. As I continued to connect my brand to the solution, I focused on prioritizing the user experience and ensuring each interaction made sense.
Outcome
Overall, this project gave me the opportunity to research a topic that I am personally interested in and develop a unique and exciting solution that was targetted towards a specific audience. Parallel successfully enages it's target audience while being visually interesting and increasing motivation in the user. While I am satisfied with where this project ended up; I do have plans to refine the overall layout of the app and implement additional features that would be benefitial to the user.