Goblin Serum
Goblin Serum is my first packaging project I have completed. Focused on the idea of "going goblin" I worked to create a unique brand and package design concept that connects with a young fitness audience.
Client
Personal
Role
Art Director | Graphic Designer
Year
2023
Project Type
Package Design
Overview
The project involved creating a packaging solution for a brand called Goblin Serum. The focus was on developing a design for a 12oz can and 6-pack carrier, which would be used to hold various flavors of pre-workout / energy drinks. The target audience for the brand is primarily young men ages 18 – 25.
Process
The design process was divided into three phases, starting with branding. The branding phase involved creating a unique identity for Goblin Serum. This included developing a logo and color scheme that would represent the brand and appeal to the target audience. The next phase involved designing the can itself, which included creating a label focusing on the main flavor—Original Goblin. The final phase involved designing the 6-pack carrier, which needed to be both functional and visually appealing.
Outcome
The goal of the project was to create an engaging packaging solution that related to the unique brand of Goblin Serum, and appealed to its target audience of young men interested in fitness and working out.